The question being asked by even some senior marketers in India is, "Why rural marketing, when there is enough business available in the urban markets even today?" People are afraid of the unknown elements of the rural markets and they feel that different marketing theories and principles would be required in rural marketing.

In every economic system, some units which may be individual or institutions are surplus-generating, others are deficit-generating.

As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.

Revision questions on indices with clear working and answers

The questions and challenges that the world faces in the current times are fundamentally different from those that it has wrestled with for decades after decades.

Refers to the translation of medical terms for diagnoses and procedures into code numbers from standardized codesets

A inherited blood disease where your blood does not clot normally.

This course will help the learner conceptualize science and mathematics for Early Childhood education. Acquaint the learner with knowledge, skills, and attitudes for developing, implementing and evaluating science and mathematics in early childhood education

This course will help the learner conceptualize the philosophy and historical foundations of early childhood education. It will give the learner the required knowledge, skills and attitudes towards the philosophy behind early education and its development

The purpose of this course is to expose the student to the ethical principles in the media and examine rival theories of ethics that they will apply them to real media controversies and dilemma

This course entails definition of terms related to food and nutrition, Sources of food and their nutritional values, nutritional requirements for infants and young children, importance of breastfeeding, forms of breastfeeding, weaning, nutritional deficiency diseases, causes, prevention and treatment. Methods of cooking and food hygiene, impact of food habits, taboos and food consumption patterns on nutrition. Food preservation and storage. Food fads.

In this course, we shall strive to understand the concepts of health education and maternal child health in the light of early childhood development. We shall define health and health education; explore maternal child health and care services specifically ante natal and post natal care; growth monitoring and promotion strategies as well as indicators of good health in young children. We shall establish the link between good health and schooling. First Aid care and the concept of Primary Health Care (PHC) will be discussed. We shall examine environmental health; environmental conservation practices as well as hygiene practices in relation to children’s health. Finally we shall explore the medical model of health vis a vis the public health module

Lugha yoyote ile ni lazima ipanuke ili iweze kukidhi mahitaji ya kila siku ya jamii husika .Kupanuka tunakorejelea ni kuongezeka kwa maneno katika lugha husika.Kama lugha haitaunda maneno kwa kasi inayohitajika huenda “ife”.Watalaamu wa lugha(wanaisimu) huchunguza utaritibu unaotuniwa na lugha kujiongezea maneno.Wanaisimu huichunguza lugha katika viwango mbalimali;sauti,maneno,sentensi,maana,matumizi na hata diskosi.Kazi hii itajikita katika kiwango cha maneno(mofolojia)na sentensi(sintaksia).Viwango vingine vitashughulikiwa katika sehemu zingine za msululu wa vitengo vya kozi hii.

This course will help the learner intellectualize Rights of the child. It will equip the learner with the essential knowledge, skills and attitudes towards, the significance of the rights of the child, child abuse and child protection.

HR policies are continuing guidelines on the approach the organization intends to adopt in managing its people. They define the philosophies and values of the organization on how people should be treated

Introduce students to aspects of cost and management accounting in the creation of information for management decision making.

This chapter introduces the students with the basic concepts of the human resource management (HRM). HRM is the study of activities regarding people working in an organization.

The conceptual framework of accounting, also called the theoretical framework of accounting is a coherent system of interrelated objectives and fundamentals that can lead to consistent standards and that prescribes the nature, function and limits of financial accounting and financial accounting statements.

Introduction: Meaning and purpose of microeconomic theory, Basic concepts and mode of analysis, Traditional vs modern microeconomics, The Theory Of Consumer Behaviour: Consumer Theory, The Budget Constraint, Consumer Preferences, Utility: The Utility Function, Marginal Utility and Marginal Rate of Substitution, Revealed Preference Theory, The Slutsky Equation, Production Theory, Markets: Perfect Competition, Imperfect Competition, Game Theory: Elements of Game theory, The Payoff matrix of a game, Nash Equilibrium, Secure Strategies, General Equilibrium, Market Disequilibrium, Production, Distribution of Welfare

Finance is the art and science of managing money. It is concerned with the processes, institutions, markets and instruments involved in the generation and transfer of money among individuals, businesses, and governments.