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CONSUMER AND BUYER BEHAVIOUR
| Institution | UNIVERSITY |
| Course | BUSSINESS |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | |
| Pages | 11 Pages |
| File Size | 74.93 KB |
| Views | 3348 |
| Downloads | 0 |
| Price: |
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Description
In marketing, it is generally believed and conceptualized that customer is the ‘King.’
Practically, every business entity exists to offer goods and or services to the market either for profit or non-profit motive. In any case, such entity must identify and define the target market (those it wants to serve), understand the components, characteristics and unique nature of the market.
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DATABASE
Database is a common data pool maintained to support the various activities taking part in an organisation
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SPREADSHEETS
Spreadsheets is a ledger sheet that lets the user enter edit and manipulate numerical data
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DATA SECURITY AND CONTROL
Data and information must be protected against unathorized access, modification or acces
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DCM MODULE 3 : PROJECT AND CONTACT MANAGEMENT
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A project is a complex of activities where resources are used in expectation of returns. It intends to achieve specific objectives. It has a sequence of investments and production activities and a specific group of benefits that can be identified and valued either socially or monetarily.
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COMPUTER HARDWARE NOTES
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A computer is an electronic device that accepts data as input,and transform it under the influence of a set of special instructions called programs,to produce the desired output referred to as Information.
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