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PRINCIPLES OF MARKETING NOTES
| Institution | MERU UNIVERSITY |
| Course | MARKETING |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | |
| Pages | 110 Pages |
| File Size | 1.11 MB |
| Views | 510 |
| Downloads | 5 |
| Price: |
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Description
Various marketing concepts hold that customers will generally not buy a product
they don’t know or they have not been asked/convinced to buy.It is therefore the
role of the marketing function in any business to fill this gap and complete the
business operation.
Below is the document preview.
BBM 124;Principles of Marketing Notes 1st Year
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
121 Pages
1930 Views
1 Downloads
616.05 KB
PRINCIPLES OF MARKETING NOTES
The marketing mix is one of the key concept in modern marketing. It is the set of controllable tools that the firm blend to influence the sale of their products. It is a conceptual framework that helps to structure the approach to each marketing challenge.
20 Pages
234 Views
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695.67 KB