Effects of the distribution strategies on organizational performance

Institution Kisii National Polytechnic
Course Human resource manag...
Year 3rd Year
Semester Unknown
Posted By MAKORI KERECHA
File Type docx
Pages
File Size 62.85 KB
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Description

The purpose of this study was to assess the effect of the distribution strategies on organizational performance of firms a case of Nyankoba Tea Factory. The research was guided by the following objectives that were focused: to determine the type of distribution channel used by organizations to influence performance, to determine the policies of the organization regarding to the distribution strategies and to determine some factors considered when choosing the channel of distribution. The study was based at Nyankoba Tea Factory. The target population was 250 employees. Descriptive research design was used because it was to enable the researcher to get the data on the effect of distribution strategies on organizational performance. A sample of 75 employees representing 20% of all staff working in Nyankoba Tea Factory was picked for the study. The sample size was selected from 250 employees of Nyankoba Tea Factory using purposeful sampling technique. Structured and closed ended questionnaires were used to solicit information from the respondents. The collected data was analyzed using descriptive statistics such as percentages, mean and weighted averages which were later presented in form of tables and graphs. Secondary Data was processed and analyzed using Descriptive and Inferential statistics. The summary and conclusions were drawn from the results which give a proper illustration on the various strategies adopted in the selection of proper channel of distribution.
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