UPDATED NOTES ON PRINCIPLES OF MARKETING

UPDATED NOTES ON PRINCIPLES OF MARKETING

This lesson deals with basics of the marketing process, marketing concept and marketing mix i.e. product, price, place and promotion

Various marketing concepts hold that customers will generally not buy a product they don’t know or they have not been asked/convinced to buy.It is therefore the role of the marketing function in any business to fill this gap and complete the business operation.

Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.

The purpose 0of this KASNEB CAMS past papers is to help the student in revision for his or her CAMS exams.

In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.

The Principles of Marketing focus on understanding customer needs and creating value through strategic product, price, place, and promotion decisions. It involves market research, segmentation, targeting, and positioning to effectively reach and satisfy consumers. Businesses develop marketing strategies based on consumer behavior, competitive analysis, and branding to build strong relationships and drive sales. Ethical and sustainable marketing practices are also emphasized to ensure long-term success. Digital marketing, social media, and data analytics have become essential in modern marketing, enabling businesses to personalize their approach and engage with a global audience.

Description: This PDF contains the University Examination 2023/2024 for the unit DBM1211: Principles of Marketing I, under the School of Business and Economics, Department of Management. The exam includes five structured questions covering fundamental marketing concepts, segmentation, marketing philosophies, strategies, and marketing information systems. Students are required to answer Question One and any other two questions within a 2-hour timeframe.

This PDF is a comprehensive Principles of Marketing (DBM1211) instructional material for distance learning under the School of Business and Public Management. It covers fundamental marketing concepts, philosophies, marketing information systems, consumer behavior, segmentation, targeting, positioning, product decisions, and the marketing mix. The document includes a course outline, detailed chapter notes, review questions, and a sample examination paper to guide learners in mastering marketing principles