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Principles of marketing
| Institution | Jomo Kenyatta University of Science and Technology |
| Course | Information Technol... |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | Jeff Odhiambo |
| File Type | |
| Pages | 4 Pages |
| File Size | 311 KB |
| Views | 340 |
| Downloads | 0 |
| Price: |
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Description
The Principles of Marketing focus on understanding customer needs and creating value through strategic product, price, place, and promotion decisions. It involves market research, segmentation, targeting, and positioning to effectively reach and satisfy consumers. Businesses develop marketing strategies based on consumer behavior, competitive analysis, and branding to build strong relationships and drive sales. Ethical and sustainable marketing practices are also emphasized to ensure long-term success. Digital marketing, social media, and data analytics have become essential in modern marketing, enabling businesses to personalize their approach and engage with a global audience.
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BBM 124: PRINCIPLES OF MARKETING
UPDATED NOTES ON PRINCIPLES OF MARKETING
60 Pages
587 Views
0 Downloads
324.01 KB
BBM 124: PRINCIPLES OF MARKETING
UPDATED NOTES ON PRINCIPLES OF MARKETING
60 Pages
489 Views
0 Downloads
324.01 KB
BASIC PRINCIPLES OF MARKETING AND MANAGEMENT
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This lesson deals with basics of the marketing process, marketing
concept and marketing mix i.e. product, price, place and promotion
486 Pages
2466 Views
0 Downloads
1.11 MB
PRINCIPLES OF MARKETING
Marketing has been viewed differently by different people. This is based on individual
perception. Marketing is a crucial human activity. It embraces the activities we engage in
to satisfy economic needs and wants. Let us pause to examine some definitions by some scholars, as outlined below.
486 Views
1 Downloads
1.04 MB
PRINCIPLES OF MARKETING NOTES
Various marketing concepts hold that customers will generally not buy a product
they don’t know or they have not been asked/convinced to buy.It is therefore the
role of the marketing function in any business to fill this gap and complete the
business operation.
110 Pages
510 Views
5 Downloads
1.11 MB
BBM 124;Principles of Marketing Notes 1st Year
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Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
121 Pages
2044 Views
1 Downloads
616.05 KB
CAMS;Principles of marketing and communication Level 2 past papers
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The purpose 0of this KASNEB CAMS past papers is to help the student in revision for his or her CAMS exams.
64 Pages
2901 Views
1 Downloads
1.96 MB
BBM 202: PRINCIPLES OF MARKETING
In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.
106 Pages
1917 Views
0 Downloads
829.21 KB
DBM1211/CBM1211: Principles of Marketing
Description:
This PDF contains the University Examination 2023/2024 for the unit DBM1211: Principles of Marketing I, under the School of Business and Economics, Department of Management. The exam includes five structured questions covering fundamental marketing concepts, segmentation, marketing philosophies, strategies, and marketing information systems. Students are required to answer Question One and any other two questions within a 2-hour timeframe.
2 Pages
133 Views
0 Downloads
156.75 KB
DBM1211/CBM1211: Principles of Marketing 1
This PDF is a comprehensive Principles of Marketing (DBM1211) instructional material for distance learning under the School of Business and Public Management. It covers fundamental marketing concepts, philosophies, marketing information systems, consumer behavior, segmentation, targeting, positioning, product decisions, and the marketing mix. The document includes a course outline, detailed chapter notes, review questions, and a sample examination paper to guide learners in mastering marketing principles
82 Pages
1253 Views
1 Downloads
1.22 MB