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BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 2947 |
| Downloads | 1 |
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Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
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DEMOGRAPHIC MEASUREMENT TOOLS AND TECHNIQUES
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The major demographic processes of fertility mortality and migration constitute of the basic components to determine the size composition and distribution of a population which require basic tools and techniques of measurements
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DATABASE
Database is a common data pool maintained to support the various activities taking part in an organisation
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SPREADSHEETS
Spreadsheets is a ledger sheet that lets the user enter edit and manipulate numerical data
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DATA SECURITY AND CONTROL
Data and information must be protected against unathorized access, modification or acces
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DCM MODULE 3 : PROJECT AND CONTACT MANAGEMENT
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A project is a complex of activities where resources are used in expectation of returns. It intends to achieve specific objectives. It has a sequence of investments and production activities and a specific group of benefits that can be identified and valued either socially or monetarily.
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COMPUTER HARDWARE NOTES
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A computer is an electronic device that accepts data as input,and transform it under the influence of a set of special instructions called programs,to produce the desired output referred to as Information.
121 Pages
3260 Views
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