CONSUMER AND BUYER BEHAVIOUR
| Institution | UNIVERSITY |
| Course | BUSSINESS |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | |
| Pages | 11 Pages |
| File Size | 74.93 KB |
| Views | 6071 |
| Downloads | 0 |
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Description
In marketing, it is generally believed and conceptualized that customer is the ‘King.’
Practically, every business entity exists to offer goods and or services to the market either for profit or non-profit motive. In any case, such entity must identify and define the target market (those it wants to serve), understand the components, characteristics and unique nature of the market.
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