CONSUMER AND BUYER BEHAVIOUR

Institution UNIVERSITY
Course BUSSINESS
Year 1st Year
Semester Unknown
Posted By Mwalimu Evans Okoyo.
File Type pdf
Pages 11 Pages
File Size 74.93 KB
Views 3442
Downloads 0
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Description

In marketing, it is generally believed and conceptualized that customer is the ‘King.’ Practically, every business entity exists to offer goods and or services to the market either for profit or non-profit motive. In any case, such entity must identify and define the target market (those it wants to serve), understand the components, characteristics and unique nature of the market.
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