CONSUMER AND BUYER BEHAVIOUR

Institution	UNIVERSITY
Course	BUSSINESS
Year	1st Year
Semester	Unknown
Posted By	Mwalimu Evans Okoyo.
File Type	pdf
Pages	11 Pages
File Size	74.93 KB
Views	2647
Downloads	0
Price:	Ksh. 50 Buy Now Buy via whatsapp

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Description

In marketing, it is generally believed and conceptualized that customer is the ‘King.’ Practically, every business entity exists to offer goods and or services to the market either for profit or non-profit motive. In any case, such entity must identify and define the target market (those it wants to serve), understand the components, characteristics and unique nature of the market.

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