DBM3109 - Negotiation in Procurement

Institution Mount Kenya University
Course DIPLOMA IN SUPPLIES...
Year 1st Year
Semester Unknown
Posted By francis nduni nzambei
File Type pdf
Pages 48 Pages
File Size 870.95 KB
Views 1109
Downloads 2
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Description

These notes outline the full course content for DBM3109 – Negotiation in Procurement offered at Mount Kenya University, School of Business and Economics. The document is a comprehensive study resource covering theory, techniques, and practical applications of negotiation within purchasing and supply management. It begins with the course purpose, learning outcomes, and assessment structure, then expands into detailed modules addressing the entire negotiation process — from preparation to execution. Key areas covered include: Negotiation concepts and dynamics — defining negotiation, understanding BATNA, positions, interests, and needs. Formulating objectives and strategies — setting goals, prioritizing issues (price, quality, service levels, contract terms), and developing negotiation plans. Five-phase negotiation framework — identifying requirements, determining when to negotiate, planning, conducting, and executing agreements. Negotiation planning — analyzing strengths and weaknesses, gathering data, recognizing counterpart needs, and developing tactics. Sources of power — informational, reward, coercive, legitimate, expert, and referent power. Concessions and tactics — principles of give-and-take, practical negotiation ploys, and ethical considerations. Win-win negotiation — fostering collaborative outcomes and maintaining long-term supplier relationships. International negotiation and e-procurement — the impact of globalization and technology on negotiation methods. Case studies — such as Mack Trucks and American Airlines, demonstrating real-world application of negotiation principles.
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