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ELEMENTS OF MARKETING NOTES
| Institution | University |
| Course | MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | |
| Pages | 17 Pages |
| File Size | 644.77 KB |
| Views | 3212 |
| Downloads | 0 |
| Price: |
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Description
This document provides an overview of key marketing concepts and the differences between marketing and selling. It defines marketing as identifying consumer wants and needs and finding profitable ways to satisfy them. The key elements of marketing are the marketing mix of product, price, place and promotion. Marketing takes a long term, customer-focused approach to meeting needs, while selling has a short term product focus. The goal of marketing is customer satisfaction and long term profits, not just sales.
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