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DBM1211/CBM1211: Principles of Marketing 1
| Institution | Mount Kenya University |
| Course | School of Business a... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | francis nduni nzambei |
| File Type | |
| Pages | 82 Pages |
| File Size | 1.22 MB |
| Views | 1229 |
| Downloads | 1 |
| Price: |
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Description
This PDF is a comprehensive Principles of Marketing (DBM1211) instructional material for distance learning under the School of Business and Public Management. It covers fundamental marketing concepts, philosophies, marketing information systems, consumer behavior, segmentation, targeting, positioning, product decisions, and the marketing mix. The document includes a course outline, detailed chapter notes, review questions, and a sample examination paper to guide learners in mastering marketing principles
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BMA 1111: BASIC MATHEMATICS PAST PAPER 2024
Institution: Mount Kenya University
Year: 2023/2024
Semester: 1st Year, 1st Semester (1.1)
BMA 1111: BASIC MATHEMATICS PAST PAPER 2024
Institution: Mount Kenya University
Year: 2023/2024
Semester: 1st Year, 1st Semester (1.1)
BMA 1111: BASIC MATHEMATICS PAST PAPER APRIL 2025
Institution: Mount Kenya University
Year: 2023/2024
Semester: 1st Year, 1st Semester (1.1)
BMA 1111: BASIC MATHEMATICS PAST PAPER AUG 2024
Institution: Mount Kenya University
Year: 2023/2024
Semester: 1st Year, 1st Semester (1.1)
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649.61 KB