Effects of digital banking channels on customer experience within microfinance institutions in Kenya- accounting, Banking and finance

Institution Kimathi Institute of Technology
Course Accounting, Banking...
Year 3rd Year
Semester Unknown
Posted By MAKORI KERECHA
File Type docx
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Customer experience remains a key success factor for financial institutions. With the current digital evolution, which has seen an increase in the number of customers, financial institutions have been pushed to re-design their products to adapt to the expectations of the growing digital customers. In a bid to avoid losing out to FinTech companies, banks have moved from their domain to design financial products fitting digital customer opportunities. Some customers prefer to undertake banking and pay bills from the comfort of their homes and transact on 24-hour basis. As a result, the trustworthiness of the banking applications, their ease of use, accessibility, assurance of customer privacy, availability of quality network and web interface is vital for speedy, convenient and reliable offering of satisfactory banking services leading to customer loyalty and positive referrals to their friends. However, Digital banking has also come with several risks including loss of funds and increasing cases of money laundering. Some customers also prefer hard cash because of illiteracy, lack of proper governing regulations and inadequate technological infrastructure. Even with the introduction of mobile, internet banking and electronic banking cards, some of the micro finance institutions customers are reluctant in utilizing the channels. The objective of this study was to determine the effects of digital banking on customers’ experience among microfinance bank institutionsin Kenya. The conceptual framework in this study was based on the Technology Acceptance Model (TAM) and expectancy disconfirmation theory. For this purpose, the study used descriptive research design and a sample of 400 digital banking customers were selected. Further, primary data was relied upon and was collected using structured questionnaires. A quantitative approach was used to analyze data through SPPS software and the results interpreted and presented using tables and figures. Pearson correlation techniques were used to establish the nature of relationship between the independent and the dependent variables while regression technique was used to determine the effect of digital banking channels on customer experience among microfinance institutions in Kenya. The study concluded that mobile banking, internet banking and electronic card banking in the microfinance institutions are significant determinants of thecustomer experience amongdigital banking customers of microfinance institutions in Kenya. The study recommended that the microfinance institutions in Kenya ought to tap on the benefits of the digital banking channels to enhance the experience of their customers. However, the adoption of digital channels comes with its package of challenges including cyber-attacks. The security of the technology systems ought to be enhanced to avoid loss of customer funds and information. The study was limited to digital banking customers in microfinance sector only leaving out customer experiences from other financial sectors including Savings and Credit Cooperatives (SACCO), insurance companies, commercial banks and credit unions.
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FACTORS INFLUENCING LOAN PORTFOLIO PERFORMANCE OF COMMERCIAL BANKS IN KENYA-BUSINESS RESEARCH PROJECT
The banking sector is a key source of funding for most businesses. Improved loans portfolio management leads to high performance in functions and activities of an organization. It has an effect on total economy of the country and activities of all organizations. Commercial banks use various avenues to generate their income. Loans disbursed to customer are among many other avenues that are used to generate revenue. However, not all loans disbursed are serviced by debtors. Defaulted loans are on the increase in most Financial Institutions and this causes the banks not to meet their obligation of wealthy maximization. The study therefore sought to investigate factors influencing Loans Portfolio Performance in Commercial Banks of Kenya. Specific objectives were; to establish influence of Credit Management, to determine the influence of Unsecured Loans, to evaluate the effect of Repayment Characteristics and finally to analyze the influence of Technological advancement on loans Portfolio Performance of Commercial Banks in Kenya. Descriptive research design was used. Data collection was sought from Commercial Banks Headquarters in Nairobi. The study was based on census approach as it focused on all the commercial banks listed on Nairobi Security Exchange (NSE), Kenya. For each commercial bank listed, 5 respondents were sought and this provided 55 respondents. The study employed both secondary and primary data. Instruments used to collect data were questionnaires, financial reports of Central Bank of Kenya website and Kenya Bankers Association journals. The analysis of tabulated data employed descriptive statistics correlation and regression with the use of Statistical Package for Social Science (SPSS). The conclusion from the findings indicates that employing proper Credit Management has affirmative and considerable influence on Loans Portfolio Performance of Commercial Banks in Kenya. Unsecured Loans has a significant and positive impact on Loans Portfolio Performance of Commercial Banks in Kenya. Further it was revealed that employing proper evaluation of Repayment Characteristics has significant and positive influence on Loans Portfolio Performance of Commercial Banks in Kenya and that Technological Advancement has significant and positive influence on Loans Portfolio Performance of Commercial Banks in Kenya. Recommendation of the study is that commercial banks should ensure they adopt sound Polices review, carry out proper client functioning credit management department. Further it is recommended that commercial banks should engage more feasible loan security measures intended to lessen loan delinquency ratios which can subsequently encourage positive customer performance.
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