CPR 223: ADVERTISING AND PUBLIC RELATIONS
| Institution | MOI UNIVERSITY |
| Course | Communications & Med... |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | docx |
| Pages | |
| File Size | 20.42 KB |
| Views | 6633 |
| Downloads | 1 |
| Price: |
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Description
Advertisement is a mass communicating of information intended to persuade buyers to
buy products with a view to maximizing a company's profits. Advertising is to stimulate
market demand.
Below is the document preview.
Law of Agency
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It is a general principle of contract law that only the parties to the contract acquire rights and liabilities under it. A well recognized exception to this general rule is the concept of agency.
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