Effects of customer perceived risks of online hotel booking in kisii town - hospital and tourism research project
| Institution | Kimathi Institute of Technology |
| Course | Food and beverage |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | MAKORI KERECHA |
| File Type | docx |
| Pages | |
| File Size | 121.97 KB |
| Views | 300 |
| Downloads | 0 |
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Description
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This research work evaluated customer’s perceived risk and online bookings of hotels in Kisii Town. It was a descriptive survey research in which 4 specific objectives, 4 research questions and 4 research hypotheses guided the study. The researchers purposively use 18 hotels in Kisii Town as its case study and 384 as its sample size. The research instrument used for data collection was a questionnaire on a 5 point rating scale, which was subjected to a reliability test that produce a reliability coefficient of 0.853, descriptive and inferential statistics on SPSS version 20.0 was used to analyze the data generated. Findings revealed that there is no significant relationship between financial risk and online booing of hotels in Kisii Town and there is a significant relationship between financial risk and online booking of hotels in Kisii Town . Secondly, there is no significant relationship between security risk and online booking of hotels in Kisii Town and there is a significant relationship between security risk and online booking of hotels in Kisii Town . Thirdly, there is no significant relationship between social risk and online booking of hotels in Kisii Town and there is a relationship between social risk and online booking of hotels in Kisii Town . Following the positive and insignificant relationship between online booking as a dimension of customer’s perceived risk, the study recommended that in booking of hotels online, customers should look out for secured and registered sites to avoid loss of money and other financial details and hotel owners introducing online platforms should also make sure that their sites are secured from intruders in other to protect their customers.
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