PR STRATEGIC PLANNING AND MONITORING
| Institution | MASENO UNIVERSITY |
| Course | PUBLIC RELATIONS |
| Year | 4th Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | doc |
| Pages | |
| File Size | 83 KB |
| Views | 7478 |
| Downloads | 0 |
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Description
Public relations activities can easily fail if they are not strategically planned. To succeed in achieving and sustaining favourable image and reputation, practitioners need to develop functional strategy for the use of communication. This is the essence of this unit.
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