BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS

Institution KENYATTA UNIVERSITY
Course BCOM
Year 2nd Year
Semester Unknown
Posted By Codred Agencies
File Type docx
Pages
File Size 145.21 KB
Views 3164
Downloads 1
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Description

Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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