BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS

Institution KENYATTA UNIVERSITY
Course BCOM
Year 2nd Year
Semester Unknown
Posted By Codred Agencies
File Type docx
Pages
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Description

Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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