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BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 2083 |
| Downloads | 0 |
| Price: |
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Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
quoteddefinitions:
Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
229 Pages
520 Views
1 Downloads
3.75 MB
CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
quoteddefinitions:
Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
229 Pages
490 Views
1 Downloads
3.75 MB
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