BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 6513 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.
Arts grade 5 notes
Trending!
The purpose of this art's notes is to equip the pupil with knowledge to know different drawing techniques
30 Pages
8396 Views
1 Downloads
1.53 MB
Science grade 5 notes
Trending!
The purpose of this simplified science notes is to help the pupil to read and understand what is being taught in class
43 Pages
9818 Views
4 Downloads
1005.8 KB
BBM 125: PRINCIPLES OF ACCOUNTING II
Trending!
The purpose of this unit is to develop the learners deeper understanding of the principles of book-keeping and accounts and the ability to maintain books of accounts and preparation of financial statements.
256 Pages
4688 Views
1 Downloads
1.13 MB
BBM 114: FUNDAMENTAL OF ACCOUNTING 1
Trending!
Purpose of this course is to develop the learners understanding of the principles of book-keeping and accounts and the ability to maintain books of accounts and preparation of financial statements.
286 Pages
5665 Views
0 Downloads
1.21 MB
BIT 2103: ELECTRONIC COMMERCE
Trending!
Purpose of the course: To introduce the learner to the concepts and terminologies of e- commerce and to provide the learner with sufficient knowledge and skills for effective participation in e- business.
82 Pages
6895 Views
0 Downloads
1.62 MB
MS Excel notes
Trending!
Microsoft excel is an electronic spreadsheet used to organize data into rows and columns
17 Pages
9359 Views
1 Downloads
794.24 KB
Pivot tables excel notes
Trending!
Pivot table is one of the basic data analysis tools used to summarize,sort,group,reorganize and count total or average data stored in a table
23 Pages
8132 Views
1 Downloads
342.24 KB
EET 200 Microeconomics Theory 2
Trending!
Simple and Direct
109 Pages
5816 Views
0 Downloads
1.97 MB