Join Our WhatsApp Channel for Updates!
BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 1556 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.
BUDOO1 BUSINESS MATHEMATICS
Trending!
UPDATED NOTES ON BUSINESS MATHEMATICS
8 Pages
3492 Views
1 Downloads
1.15 MB
EAE200 ECONOMICS OF GLOBAL BUSINESS
Trending!
This course is designed to provide students with a systematic understanding of the critical aspects of the contemporary global economic and business environment especially the global business strategy formulation and implementation, and ethical concerns in global business
3614 Views
0 Downloads
834.5 KB
EAE302 ECONOMICS OF MICROFINANCE I
Trending!
UPDATED NOTES ON ECONOMICS OF MICROFINANCE I
3350 Views
1 Downloads
1.11 MB
EAE 310: ECONOMICS OF MONEY AND BANKING
Trending!
This course is designed to expose undergraduate students to understand what money is and the theories of money supply and money demand. To know the roles of the central bank and understand how monetary policy works.
3706 Views
1 Downloads
279.42 KB
EAE 301: TAXATION ECONOMICS AND POLICY
Trending!
UPDATED NOTES ON TAXATION ECONOMICS AND POLICY
3837 Views
0 Downloads
1.63 MB
EAE201 ECONOMICS OF PUBLIC EXPENDITURE
Trending!
This course introduces students to welfare economics and analysis of key issues in public expenditure policies that affect individual
behaviour and how the government sets policies
89 Pages
3051 Views
1 Downloads
880.41 KB
EAE304 LABOUR ECONOMICS
Trending!
REVISED NOTES ON LABOUR ECONOMICS
94 Pages
3141 Views
1 Downloads
1.42 MB
EAE 408: ECONOMICS OF INDUSTRY
Trending!
UPDATED NOTES ON ECONOMICS OF INDUSTRY
3543 Views
0 Downloads
1.44 MB
EAE 405: DEVELOPMENT PLANNING
Trending!
This course is to introduce learners to the knowledge of basic concepts and techniques of development policy making and development planning in particular. Learners will be exposed to the nature of development planning, its rationale, planning techniques and plan failure.
3661 Views
0 Downloads
916 KB
EAE404 ECONOMICS OF PUBLIC ENTERPRISES
Trending!
UPDATED NOTES ON ECONOMICS OF PUBLIC
ENTERPRISES
86 Pages
3730 Views
1 Downloads
411.73 KB