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Consumer Behavior
| Institution | Jomo Kenyatta University of Science and Technology |
| Course | Information Technol... |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | Jeff Odhiambo |
| File Type | |
| Pages | 21 Pages |
| File Size | 864.84 KB |
| Views | 1721 |
| Downloads | 0 |
| Price: |
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Description
Consumer behavior refers to the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, experiences, or ideas to satisfy their needs and wants. It examines psychological, social, cultural, and economic factors that influence buying decisions, including motivations, perceptions, attitudes, and preferences. Businesses and marketers analyze consumer behavior to develop effective marketing strategies, improve customer experience, and predict market trends. Understanding consumer behavior helps companies tailor their products, pricing, promotions, and distribution channels to meet consumer expectations and drive sales.
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