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Marketing Information Management
| Institution | Jomo Kenyatta University of Science and Technology |
| Course | Information Technol... |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | Jeff Odhiambo |
| File Type | pptx |
| Pages | |
| File Size | 886.29 KB |
| Views | 1574 |
| Downloads | 0 |
| Price: |
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Description
Marketing Information Management (MIM) refers to the process of collecting, analyzing, storing, and utilizing data to support marketing decision-making. It involves gathering information about customers, competitors, market trends, and business performance to develop effective marketing strategies. MIM ensures that accurate and relevant data is available for segmentation, targeting, and positioning, helping businesses understand consumer needs and preferences. With advancements in technology, MIM incorporates digital tools, customer relationship management (CRM) systems, and data analytics to improve marketing efficiency. Effective marketing information management enhances decision-making, reduces risks, and enables companies to respond quickly to market changes.
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