Introduction to Marketing is the study of how businesses create, communicate, and deliver value to customers while building strong relationships. It covers fundamental concepts such as market research, consumer behavior, branding, pricing, distribution, and promotional strategies. Marketing involves understanding customer needs, segmenting the market, and positioning products effectively to gain a competitive advantage. In today’s digital age, it also includes online marketing, social media, and data analytics. By mastering marketing principles, businesses can attract and retain customers, drive sales, and achieve long-term success in a dynamic marketplace.