MARKETING MANAGEMENT KNEC NOTES

Institution Kenya National Examinations Council
Course BUSINESS MANAGEMENT
Year 1st Year
Semester Unknown
Posted By Rose Oloo
File Type pdf
Pages 123 Pages
File Size 24.69 MB
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Description

Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.
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