EXECUTIVESUMMARY CHAPTERONE In this chapter, the entrepreneur decides to look for the name of the business, the location, the owner of the business, registration of the business, products and services, justification, industry and goals of the business. CHAPTERTWO The entrepreneur in this chapter will look for the marketing objectives the customers, market share and segment, competitions, pricing, strategy, advertisement and promotion strategies distribution, sales tactics. CHAPTERTHREE The entrepreneur in the chapter will look the management and organizational, management objectives, personnel, remuneration and in comities. CHAPTER FOUR In this chapter the enterprise will work on production facilities and capacity, production strategy, the production process, regulation affecting process and regulation affecting production. CHAPTER FIVE In this chapter the entrepreneur will work on financial plan, Performa cash flow, and income statement, Performa balances sheet the break-even analysis, the desired capitalization and expected profitability