BBM 202: PRINCIPLES OF MARKETING
| Institution | MASINDE MULIRO UNIVERSITY |
| Course | BUSINESS MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 106 Pages |
| File Size | 829.21 KB |
| Views | 7994 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.
Below is the document preview.
KASNEB CS Syllabus
Trending!
Certified Secretaries (CS) Examination Syllabus
59 Pages
9954 Views
0 Downloads
553.66 KB
KASNEB DCM Syllabus
Trending!
Diploma in Credit Management (DCM) Examination Syllabus
32 Pages
9597 Views
0 Downloads
611.91 KB
KASNEB DICT Syllabus
Trending!
Diploma in Information Communication Technology (DICT) Examination Syllabus
28 Pages
10055 Views
3 Downloads
619.99 KB
CPS SEC 5: ADVANCED COMPANY SECRETARIAL PRACTICE
Trending!
Securities refer to those instruments that are used by business organizations to raise finance. The most commonly used securities are:
1. Bonds
2. Shares
3. Convertible securities
4. Commercial Paper/Notes
10178 Views
0 Downloads
1.15 MB
BUSINESS COMMUNICATION
This block focuses on the basic concepts of communication and how relevant they are
to budding managers and leaders.
287 Pages
519 Views
1 Downloads
1.59 MB
Business and Report Writing Skills
Trending!
In business, in the workplace, and in our personal lives, we all stand to benefit from more effective communication skills. Writing is essential to communicate your message clearly and professionally and to incite action in those who you supervise, work with and require action from.
78 Pages
9245 Views
0 Downloads
1.86 MB
COMPANY SECRETARIAL PRACTICE
This is a proffessional study material for Company Secretarial Practice. PART 1 {COMPANY LAW PRACTICES & PROCEDURES}
1071 Pages
580 Views
0 Downloads
3.62 MB
GUIDANCE AND COUNSELLING TRAINING MANUAL
Trending!
The overall goal of this training manual is to equip the Guidance and Counseling teachers (both National and Incentive) from the five camp secondary schools in Kakuma with Basic Counselling skills and knowledge, to enable them assist the learners in their respectiveschools in addressing the psychosocial problems which they encounter in their everyday life both within and outside the camp.
9595 Views
1 Downloads
341.82 KB
LIFE SKILLS HANDBOOK
Trending!
This is an active learning handbook for working with children and young people.
167 Pages
10359 Views
0 Downloads
4.73 MB
PSY103: BIOLOGICAL BASES OF BEHAVIOR
Trending!
This course states the importance of human biology to psychologists and describes the structure of neurons and explain how they communicate
10 Pages
8962 Views
0 Downloads
1.67 MB