BBM 202: PRINCIPLES OF MARKETING
| Institution | MASINDE MULIRO UNIVERSITY |
| Course | BUSINESS MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 106 Pages |
| File Size | 829.21 KB |
| Views | 6630 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.
Below is the document preview.
HES 205: MOTOR DEVELOPMENT AND LEARNING
Trending!
This course is designed to equip the students with a framework for understanding and exploring how motor development and motor learning interact with and affect each other. The discussions in this course will encourage students to have a thorough understanding of the factors that influence and enhance the development of motor skills across the life span and approaches to teach movement skills effectively to learners at any chronological age and at any skill level
42 Pages
7015 Views
0 Downloads
1.4 MB
BAC408: APPLIED INVESTMENT
Trending!
The course covers the investment opportunities, the tools of investment analysis and performance measures.
89 Pages
5655 Views
2 Downloads
701.04 KB
EAE401: MONETARY THEORY AND POLICY
Trending!
A central bank, reserve bank, or monetary authority is an institution that manages
a state's currency, money supply, and interest rates. Central banks also usually oversee
the commercial banking system of their respective countries.
30 Pages
7773 Views
1 Downloads
432.06 KB
BMS 404: ECONOMETRIC MODELS AND METHODS
Trending!
Statisticians compile data about the entire population. Descriptive statistics can be used to summarize the population data. Numerical descriptors include mean and standard
deviation for continuous data types, while frequency and percentage are more useful in
terms of describing categorical data.
7069 Views
0 Downloads
913.5 KB
BBA402 : MANAGMENT OF INTERNATIONAL BUSINESS & ORGANIZATION
Trending!
This course outlines the main activities involved in international business, indicates the significance of international business for individuals, firms and countries and identifies the advantages and disadvantages of the main international market entry
strateg
172 Pages
6796 Views
0 Downloads
1.26 MB
BAC412: ENTREPRENEURIAL FINANCE
Trending!
Entrepreneurial Finance is designed to help students and/or managers make better investment and financing decisions in entrepreneurial settings. The course covers all stages of the process, from startup to harvest. Though the course is called Entrepreneurial Finance, it differs in philosophy and style from a course like corporate Finance
156 Pages
7785 Views
1 Downloads
3.27 MB
BBA402: MANAGEMENT OF INTERNATIONAL BUSINESS AND ORGANISATIONS
Trending!
Detailed notes on management of international business and organisations
7861 Views
1 Downloads
1.12 MB
BAC413: INTRODUCTION TO MARKETING OF FINANCIAL SERVICES
Trending!
Detailed notes on ontroduction to marketing of financial services
35 Pages
6235 Views
1 Downloads
947.59 KB
JIGS AND FIXTURES
Trending!
Latest notes on jigs and fixtures
22 Pages
6613 Views
0 Downloads
17.88 MB
ASSEMBLY AUTOMATION
Trending!
This course contains detailed notes on assembly automation
9 Pages
6279 Views
0 Downloads
1.76 MB