BBM 202: PRINCIPLES OF MARKETING

Institution	MASINDE MULIRO UNIVERSITY
Course	BUSINESS MANAGEMENT
Year	1st Year
Semester	Unknown
Posted By	Rose Oloo
File Type	pdf
Pages	106 Pages
File Size	829.21 KB
Views	2174
Downloads	0
Price:	Ksh. 200 Buy Now Buy via whatsapp

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Description

In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.

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