Join Our WhatsApp Channel for Updates!
BBM 202: PRINCIPLES OF MARKETING
| Institution | MASINDE MULIRO UNIVERSITY |
| Course | BUSINESS MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 106 Pages |
| File Size | 829.21 KB |
| Views | 6378 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.
Below is the document preview.
ECO 300: RESEARCH METHODS
Trending!
The course introduces students to the importance of research and
the research process. Issues related to research problem formulation, research design,
methods of data collection, data analysis and reporting on research findings will be
covered.
120 Pages
7175 Views
2 Downloads
1.54 MB
KISWAHILI INSHA NA USHAIRI
Trending!
UPDATED NOTES ON INSHA AND USHAIRI
21 Pages
11638 Views
2 Downloads
1.33 MB
ANALYSIS OF BUILDING THE NATION
Trending!
LATEST ANALYSIS OF BUILDING THE NATION
8193 Views
0 Downloads
34.5 KB
AKS 401: SECOND LANGUAGE LEARNING
Trending!
UPDATED NOTES ON SECOND LANGUAGE LEARNING
8059 Views
1 Downloads
388 KB
EMP 403: ECONOMICS OF EDUCATION AND PLANNING
Trending!
UPDATED NOTES ON ECONOMICS OF EDUCATION AND PLANNING
97 Pages
9204 Views
2 Downloads
451.46 KB
EET 201: MACROECONOMIC THEORY II
Trending!
UPDATED NOTES ON MACROECONOMIC THEORY II
3065 Views
2 Downloads
1.21 MB
HPE300: Outdoor Education
Trending!
Updated notes on Outdoor Education
39 Pages
8431 Views
0 Downloads
817.98 KB
EES 300: Mathematics for Economists III
Trending!
Updated notes on Mathematics for Economists III
9471 Views
1 Downloads
837.5 KB