STRATEGIC MANAGEMENT NOTES ADVANCED

Institution	UNIVERSITY
Course	STRATEGIC MANAGEMENT...
Year	1st Year
Semester	Unknown
Posted By	Rose Oloo
File Type	pdf
Pages	304 Pages
File Size	9.04 MB
Views	6958
Downloads	1
Price:	Ksh. 150 Buy Now Buy via whatsapp

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Description

Objectives: Development and reinforcement of a general management point of view-the capacity to view the firm from an overall perspective, in the context of its environment. Development of an understanding of fundamental concepts in strategic management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational evolution. Development of those skills and knowledge peculiar to general management and the general manager's job that have not been covered in previous functional courses. Synthesis of the knowledge gained in previous courses and understanding what part of that knowledge is useful to general managers.

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