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STRATEGIC MANAGEMENT NOTES ADVANCED
| Institution | UNIVERSITY |
| Course | STRATEGIC MANAGEMENT... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 304 Pages |
| File Size | 9.04 MB |
| Views | 2601 |
| Downloads | 0 |
| Price: |
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Description
Objectives: Development and reinforcement of a general management point of view-the capacity to view the firm from an
overall perspective, in the context of its environment. Development of an understanding of fundamental concepts in strategic
management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational
evolution. Development of those skills and knowledge peculiar to general management and the general manager's job that
have not been covered in previous functional courses. Synthesis of the knowledge gained in previous courses and understanding
what part of that knowledge is useful to general managers.
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CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
quoteddefinitions:
Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
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CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
quoteddefinitions:
Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
229 Pages
487 Views
1 Downloads
3.75 MB
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