MARKETING MANAGEMENT NOTES

Institution	UNIVERSITY
Course	MARKETING MANAGEMENT
Year	1st Year
Semester	Unknown
Posted By	Rose Oloo
File Type	pdf
Pages	384 Pages
File Size	7.15 MB
Views	6296
Downloads	1
Price:	Ksh. 150 Buy Now Buy via whatsapp

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Description

Marketing is as old as civilization. Though marketing is talked and discussed in business terms today, its origin goes back to the ancient civilization when man used symbols, signs and material artifacts to transact and communicate with others. Modern marketing revolves around the concepts, which are age old. The first signs that man made to communicate with others gave birth to the idea of marketing. The evolution of marketing has made it a structured discipline to study; otherwise marketing did exist in the ancient past.

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