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MARKETING MANAGEMENT NOTES
| Institution | UNIVERSITY |
| Course | MARKETING MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 384 Pages |
| File Size | 7.15 MB |
| Views | 5619 |
| Downloads | 1 |
| Price: |
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Description
Marketing is as old as civilization. Though marketing is talked and discussed in business terms
today, its origin goes back to the ancient civilization when man used symbols, signs and material
artifacts to transact and communicate with others. Modern marketing revolves around the
concepts, which are age old. The first signs that man made to communicate with others gave
birth to the idea of marketing. The evolution of marketing has made it a structured discipline to
study; otherwise marketing did exist in the ancient past.
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INTERMEDIATE ACCOUNTING NOTES
The conceptual framework of accounting, also called the theoretical framework of
accounting is a coherent system of interrelated objectives and fundamentals that
can lead to consistent standards and that prescribes the nature, function and limits
of financial accounting and financial accounting statements.
97 Pages
730 Views
0 Downloads
1.13 MB
INTERMEDIATE MICROECONOMIC NOTES
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Introduction: Meaning and purpose of microeconomic theory, Basic concepts and
mode of analysis, Traditional vs modern microeconomics, The Theory Of Consumer
Behaviour: Consumer Theory, The Budget Constraint, Consumer Preferences,
Utility: The Utility Function, Marginal Utility and Marginal Rate of Substitution,
Revealed Preference Theory, The Slutsky Equation, Production Theory,
Markets: Perfect Competition, Imperfect Competition, Game Theory: Elements of
Game theory, The Payoff matrix of a game, Nash Equilibrium, Secure Strategies,
General Equilibrium, Market Disequilibrium, Production, Distribution of Welfare
163 Pages
4130 Views
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1.03 MB
INTRODUCTION TO FINANCIAL MANAGEMENT NOTES
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Finance is the art and science of managing money. It is concerned with the processes,
institutions, markets and instruments involved in the generation and transfer
of money among individuals, businesses, and governments.
167 Pages
6078 Views
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624.76 KB
PRINCIPLES OF AUDITING NOTES
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The explanatory foreword to the ISA International Standards on Auditing describes
audit as the independent examination of an expression of an opinion on the financial
statements of an enterprise by an appointed auditor in pursuance of that appointment
and in compliance with any relevant statutory obligation.
242 Pages
4708 Views
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680.81 KB
PRINCIPLES OF RISK MANAGEMENT AND INSURANCE
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To introduce students to the concepts of risk management and insurance key elements in business
84 Pages
5553 Views
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1.11 MB
STRATEGIC MANAGEMENT NOTES
Introductory overview of strategic management , the hierachy of management, the
strategic management concepts, strategic managers and decisions.
155 Pages
455 Views
0 Downloads
1.32 MB
Pulmonary nursing notes y1s1
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Pneumonia is an inflammation of the lung
parenchyma caused by various micro-organism
including, Bacteria, Mycobacterium, Fungi and
viruses.
21 Pages
6075 Views
1 Downloads
197.84 KB
Management of malnutrition
The term malnutrition generally refers both to undernutrition and overnutrition, but in this guide we use the term to refer solely to a deficiency of nutrition
85 Pages
490 Views
0 Downloads
2.15 MB
English functional writing Notes
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This document explores through the intricacies of functional writing with writing tips and relevant examples of each genre. Recommended for teaching and revision
85 Pages
8059 Views
4 Downloads
1.9 MB