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MARKETING MANAGEMENT NOTES
| Institution | UNIVERSITY |
| Course | MARKETING MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 384 Pages |
| File Size | 7.15 MB |
| Views | 2533 |
| Downloads | 0 |
| Price: |
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Description
Marketing is as old as civilization. Though marketing is talked and discussed in business terms
today, its origin goes back to the ancient civilization when man used symbols, signs and material
artifacts to transact and communicate with others. Modern marketing revolves around the
concepts, which are age old. The first signs that man made to communicate with others gave
birth to the idea of marketing. The evolution of marketing has made it a structured discipline to
study; otherwise marketing did exist in the ancient past.
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DISASTER MANAGEMENT
A disaster happens when a hazard impacts on the vulnerable population and causes
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is a triggering event along with greater vulnerability (inadequate access to resources,
sick and old people, lack of awareness etc) would lead to disaster causing greater
loss to life and property.
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orthogonal.
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CO-OPERATIVE PHILOSOPHY AND MANAGEMENT
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