SERVICES MARKETING NOTES

Institution UNIVERSITY
Course SERVICES MARKETING
Year 1st Year
Semester Unknown
Posted By Rose Oloo
File Type pdf
Pages 1622 Pages
File Size 8.8 MB
Views 2107
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Description

As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
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