SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 6195 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
Below is the document preview.
Law of Agency
Trending!
It is a general principle of contract law that only the parties to the contract acquire rights and liabilities under it. A well recognized exception to this general rule is the concept of agency.
12 Pages
7690 Views
1 Downloads
211.25 KB
PP1 TERM 3 SCHEMES OF WORK- ART
Trending!
UPDATED ARTS SCHEMES OF WORK TERM3 PP1
12 Pages
8487 Views
0 Downloads
837.93 KB
CRE SCHEMES OF WORK PP1 TERM3
Trending!
UPDATED CRE SCHEMES OF WORK PP1 TERM3
9 Pages
7818 Views
0 Downloads
868.76 KB
ENVIROMENTAL ACTIVITIES SCHEMES OF WORK PP1 TERM3
Trending!
UPDATED ENVIRONMENTAL ACTIVITIES SCHEMES OF WORK PP1 TERM3
18 Pages
7589 Views
0 Downloads
873.3 KB
LANGUAGES ACTIVITIES SCHEMES OF WORK PP1 TERM3
Trending!
UPDATED LANGUAGES ACTIVITIES SCHEMES OF WORK PP1 TERM3
21 Pages
8195 Views
0 Downloads
953.6 KB
MATHEMATICS SCHEMES OF WORK PP1 TERM3
Trending!
UPDATED MATHEMATICS SCHEMES OF WORK PP1 TERM3
21 Pages
9431 Views
0 Downloads
890.87 KB
MUSIC SCHEMES OF WORK PP1 TERM3
Trending!
UPDATED MUSIC SCHEMES OF WORK PP1 TERM3
9 Pages
8111 Views
0 Downloads
799.66 KB
PSYCHOMOTOR ACTIVITIES SCHEMES OF WORK PP1 TERM3
Trending!
UPDATED PSYCHOMOTOR ACTIVITIES SCHEMES OF WORK PP1 TERM3
9 Pages
8289 Views
0 Downloads
796.39 KB
ART SCHEMES OF WORK PP2 TERM3
Trending!
UPDATED ART SCHEMES OF WORK PP2 TERM3
12 Pages
7330 Views
0 Downloads
835.17 KB