SERVICES MARKETING NOTES

Institution UNIVERSITY
Course SERVICES MARKETING
Year 1st Year
Semester Unknown
Posted By Rose Oloo
File Type pdf
Pages 1622 Pages
File Size 8.8 MB
Views 5137
Downloads 0
Price: Buy Now whatsapp Buy via whatsapp
  • whatsapp
  • facebook
  • twitter

Description

As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
Below is the document preview.

No preview available
KCSE KISWAHILI FORM 2 NOTES Trending!
UPDATED KCSE KISWAHILI FORM 2 NOTES
23 Pages 7561 Views 0 Downloads 473.33 KB
KCSE KISWAHILI FORM 4 NOTES Trending!
UPDATED KCSE KISWAHILI FORM 4 NOTES
45 Pages 7545 Views 0 Downloads 539.44 KB
KCSE KISWAHILI FORM 1-4 NOTES Trending!
UPDATED KCSE KISWAHILI FORM 1-4 NOTES
485 Pages 9381 Views 7 Downloads 2.37 MB
CRE NOTES FORM 1
UPDATED CRE NOTES FORM 1
182 Pages 1076 Views 1 Downloads 1.13 MB
HOW TO START A BARBERSHOP BUSINESS IN KENYA Trending!
A Market Survey of the Executive Barber Shop Business.
36 Pages 6836 Views 0 Downloads 1018.19 KB
HOW TO START AN MPESA BUSINESS IN KENYA Trending!
A Report on the M-Pesa Sub Agent Business
18 Pages 6344 Views 0 Downloads 879.8 KB
HOW TO START A CYBER CAFE BUSINESS IN KENYA Trending!
A (Market) Survey of the Cyber Café Business
13 Pages 6430 Views 1 Downloads 789.58 KB
HOW TO START A MOVIE SHOP BUSINESS IN KENYA Trending!
A Survey of the Movie Shop Business
29 Pages 6069 Views 0 Downloads 1.01 MB
HOW TO START A BOTTLED WATER BUSINESS IN KENYA Trending!
A Step by Step Guide to Starting a Bottled Water Business.
66 Pages 6313 Views 0 Downloads 1.44 MB
CRE NOTES FORM 1-4 Trending!
Updated notes on CRE F1-4
402 Pages 9423 Views 13 Downloads 11.51 MB