SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 2022 |
| Downloads | 0 |
| Price: |
Buy Now
|
Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
Below is the document preview.
ESSAYS BASED ON SET TEXTS
Trending!
UPDATED ESSAYS BASED ON SET TEXTS
42 Pages
3264 Views
0 Downloads
742.76 KB
EAPE 417: EDUCATIONAL ADMINISTRATION AND MANAGEMENT
Trending!
UPDATED NOTES ON EDUCATIONAL ADMINISTRATION AND DEVELOPMENT
3970 Views
1 Downloads
174 KB
COSC103: Introduction to Computers application
Trending!
Updated notes on Introduction to Computers application
3490 Views
0 Downloads
466.5 KB
EAPE 421: ECONOMICS AND PLANNING OF EDUCATION
UPDATED NOTES ON ECONOMICS AND PLANNING OF EDUCATION
8 Pages
1164 Views
0 Downloads
611.76 KB
ECOLOGY AND ECOLOGICAL PROCESSES
Trending!
UPDATED NOTES ON ECOLOGY AND ECOLOGICAL PROCESSES
11 Pages
3440 Views
0 Downloads
1.05 MB
Water Abstraction
Trending!
Updated notes on Water Abstraction
10 Pages
3308 Views
0 Downloads
1.24 MB
AHT418: Selected Themes In East African History
Trending!
UPDATED NOTES ON SELECTED THEMES ON AFRICAN HISTORY
85 Pages
3982 Views
0 Downloads
1.12 MB