RURAL MARKETING notes

Institution UNIVERSITY
Course RURAL MARKETING
Year 1st Year
Semester Unknown
Posted By Rose Oloo
File Type pdf
Pages 501 Pages
File Size 12.87 MB
Views 3140
Downloads 0
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Description

The question being asked by even some senior marketers in India is, "Why rural marketing, when there is enough business available in the urban markets even today?" People are afraid of the unknown elements of the rural markets and they feel that different marketing theories and principles would be required in rural marketing.
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