RURAL MARKETING notes
| Institution | UNIVERSITY |
| Course | RURAL MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 501 Pages |
| File Size | 12.87 MB |
| Views | 4988 |
| Downloads | 0 |
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Description
The question being asked by even some senior marketers in India is, "Why rural marketing, when there is enough business available in the urban markets even today?" People are afraid of the unknown elements of the rural markets and they feel that different marketing theories and principles would be required in rural marketing.
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