BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 9275 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
COMPETENCE-BASED CURRICULUM
Trending!
A curriculum usually contains a statement of objectives and specific objectives; it indicates some selection and organization of content; it either implies or manifests certain patterns of learning and teaching, whether because of their objectives or because the content organization requires them.
71 Pages
2405 Views
0 Downloads
721.09 KB
Gauging and Gauge Design
Trending!
Updated notes on Gauging and gauge design
7 Pages
8956 Views
0 Downloads
1.05 MB
The Origin of HIV/AIDS
This module states detailed notes on the origin of HIV/AIDS
236 Pages
252 Views
0 Downloads
10.09 MB
Respiratory Physiology
Trending!
Updated notes on respiratory physiology
8660 Views
0 Downloads
5.1 MB
KFI 201: CONSUMER THEORY
Trending!
Latest detailed notes on consumer theory
32 Pages
6854 Views
0 Downloads
1.1 MB
Cnidaria and Ctenophore
Trending!
Updated notes on Cnidaria and Ctenophore
9045 Views
0 Downloads
4.75 MB
NERVOUS TISSUE
Trending!
This course provides detailed notes on nervous system
68 Pages
8193 Views
0 Downloads
1.53 MB
PRINCIPLES OF DATABASES
Over the past two decades there has been enormous growth in the number and importance of database applications. Databases are used to store, manipulate, and retrieve data in nearly every type of organization, including business, health care, education, government, and libraries.
1839 Views
0 Downloads
1.13 MB
Integrals of Exponential and Logarithmic Functions
Trending!
Integrals of Exponential and Logarithmic Functions
11 Pages
8410 Views
0 Downloads
165.26 KB