The proposed business is MILOO BOOKSHOP is to be located in SONDU town. It is a sole proprietorship dealing mainly with books, examination printing, and stationery selling. It is in the commercial service industry. Opportunity was identified after a baseline survey, which revealed an adequate market. The main goals of the venture include; creating job opportunities to the locals, offering information materials to the young and old people alike and to create a well-informed population. To achieve this THE MILOO BOOKSHOP will be offering pocket friendly pricing and excellent services as strategy for entry and growth.