BBA 314: PUBLIC RELATIONS

Institution	KENYATTA UNIVERSITY
Course	BUSINESS ADMINISTRAT...
Year	1st Year
Semester	Unknown
Posted By	Liz Ochola
File Type	pdf
Pages	81 Pages
File Size	1.13 MB
Views	6051
Downloads	0
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publics. In the analysis of the definition (i) it is” the planned and sustained effort” ,meaning that PR activity is organized as a campaign or program and is a continuous activity, it is not haphazard. (ii) Its purpose is “to establish and maintain mutual understanding” – that is, to ensure that the organization is understood by others. This mutual understanding is thus between an organization and its publics, since many groups of people are involved.

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