Bungoma Highway Restaurant is to be situated in Bungoma town, dealing in food production services and sales. The population in the town and its environs will provide market for its products.

The business description is the first phase of preparing your business plan. In this phase you will describe your own background and explain how it prepares you to venture into business. You will then clearly describe the nature of the business you wish to start. You will explain in detail the product or service you will offer.

This is a comprehensive business plan writing template.

PURPOSE: In this phase you will describe your own background and explain how it prepares you to venture into business. Then you will describe the nature of the business you wish to start. You will explain, in detail, the product(s) you will offer. Finally, you will explain how you intend to make an entry into the market and outline your plans for growth.

You are expected to write the business plan in the order in which it is presented to you. Do not interchange chapters or rearrange the sub-topics within chapters.

The time of writing a business plan depends on the experience and knowledge of the writer (entrepreneur) as well as the purpose it intends to serve. It should be comprehensive enough to give any potential investor a complete picture and understanding of the new venture.

OLILO milk ATM is to be a sole proprietorship form of business located in Kendu bay. It is to be a commercial type of business dealing in the supply of milk and milk products of high quality. The business intends to take advantage of the insufficient supply of milk in this region. To achieve this, the business has both long term and short term goals. The business intends to embark on massive initial advertisement as an entry strategy.

The proposed business is MILOO BOOKSHOP is to be located in SONDU town. It is a sole proprietorship dealing mainly with books, examination printing, and stationery selling. It is in the commercial service industry. Opportunity was identified after a baseline survey, which revealed an adequate market. The main goals of the venture include; creating job opportunities to the locals, offering information materials to the young and old people alike and to create a well-informed population. To achieve this THE MILOO BOOKSHOP will be offering pocket friendly pricing and excellent services as strategy for entry and growth.

A business plan is a written document which describes goals and objectives of a business and clearly lists the steps that will be taken to achieve them. Business plans are commonly used to: Obtain business finance from banks and other financial institutions, Provide guidelines for opening a new business or expanding an existing one and Serve as a tool for managing every aspect of business operation, Communicate to outsiders about the goals, objectives and activities of a business.

EXECUTIVESUMMARY CHAPTERONE In this chapter, the entrepreneur decides to look for the name of the business, the location, the owner of the business, registration of the business, products and services, justification, industry and goals of the business. CHAPTERTWO The entrepreneur in this chapter will look for the marketing objectives the customers, market share and segment, competitions, pricing, strategy, advertisement and promotion strategies distribution, sales tactics. CHAPTERTHREE The entrepreneur in the chapter will look the management and organizational, management objectives, personnel, remuneration and in comities. CHAPTER FOUR In this chapter the enterprise will work on production facilities and capacity, production strategy, the production process, regulation affecting process and regulation affecting production. CHAPTER FIVE In this chapter the entrepreneur will work on financial plan, Performa cash flow, and income statement, Performa balances sheet the break-even analysis, the desired capitalization and expected profitability