HEE 2223: MANAGING ENTERPRISE GROWTH
| Institution | Kenyatta University |
| Course | BACHELOR OF ENTREPRE... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | stephen oyake rabilo |
| File Type | |
| Pages | 12 Pages |
| File Size | 187.12 KB |
| Views | 49 |
| Downloads | 0 |
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Description
The purpose of this course unit is to amplify to the student the “growth” element in the definition of an entrepreneur and entrepreneurial venture (namely: an entrepreneur is one who starts a growth-oriented business venture; an entrepreneurial venture is a growth-oriented business venture).
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HEE 2223: MANAGING ENTERPRISE GROWTH
An entrepreneur is an individual who identifies business opportunities, takes calculated risks, and organizes resources to turn innovative ideas into successful ventures. Entrepreneurs are characterized by their ability to innovate, adapt to change, and assume responsibility for the outcomes of their ventures.
Business Person Definition:
A business person is a professional involved in various aspects of business activities, which may include planning, organizing, directing, and controlling resources to achieve organizational goals. Unlike entrepreneurs, business persons may focus on established enterprises and managerial roles.
1.2 Differentiating Between Entrepreneurial Ventures and Business Ventures
Entrepreneurial Ventures:
These are ventures initiated by entrepreneurs, emphasizing innovation, risk taking, and the pursuit of new opportunities. Entrepreneurial ventures often involve creating something new, disrupting existing markets, and pushing the boundaries of traditional business.
Business Ventures:
Business ventures refer to a broader category that includes both
entrepreneurial and more established business activities. While
entrepreneurial ventures are a subset of business ventures, the latter encompasses a wider range of business activities, including those driven by stability and continuity.
12 Pages
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187.12 KB