Description: This PDF contains the University Examination 2023/2024 for the unit DBM1211: Principles of Marketing I, under the School of Business and Economics, Department of Management. The exam includes five structured questions covering fundamental marketing concepts, segmentation, marketing philosophies, strategies, and marketing information systems. Students are required to answer Question One and any other two questions within a 2-hour timeframe.

This PDF is a comprehensive Principles of Marketing (DBM1211) instructional material for distance learning under the School of Business and Public Management. It covers fundamental marketing concepts, philosophies, marketing information systems, consumer behavior, segmentation, targeting, positioning, product decisions, and the marketing mix. The document includes a course outline, detailed chapter notes, review questions, and a sample examination paper to guide learners in mastering marketing principles

The document “BUCU001 Communication Skills Notes” is a study resource for the Communication Skills unit at Mt. Kenya University. It covers the fundamentals of effective communication in both academic and business contexts. It introduces the definition, objectives, elements, cycle, qualities, and barriers of communication, then explores practical applications such as oral communication (speeches, meetings, discussions, interviews), writing skills (essays, business letters, memos, reports, summaries, reading techniques), visual and non-verbal communication, and sources of information like libraries BUCU001 Communication Skills_2_… . The notes also emphasize listening techniques, persuasion, and presentation skills, with examples and review questions for self-assessment. Overall, it provides students with both theoretical foundations and practical tools to enhance personal, academic, and professional communication.

The purpose is to equip students with data collection skills, correlations, analysis, hypothesis formulation and testing methods. The objectives are for students to learn skills such as computing correlation coefficients, regression analysis, hypothesis testing and non-parametric statistics. The course content is spread out over 14 weeks covering topics such as correlation, regression, sampling, hypothesis testing, tests of proportions and non-parametric methods. Students will be evaluated through exams, a tutorial assignment and a final exam.